ARTHUR R. SIMMONS, JR.
757.774.3862
ART4@SIMMETRE.COM
SIMMETRE.COM | AYA-FLYA.COM
Instagram: @SIMMETRE

PROFILE

Experienced in the Fashion and Graphic Design industry, blending traditional creative expertise with cutting-edge AI-powered design and digital strategy. Exceptional skills in Graphic, Fashion, 3D Design, and multimedia production, with a strong focus on AI-assisted creativity, automation, and branding. Proven track record of delivering high-quality, trend-driven designs that exceed client expectations and leverage emerging technologies to streamline production and enhance user engagement. Creative thinker with a strong eye for detail, a passion for storytelling, and expertise in AI-driven design solutions that align with contemporary industry trends.

SKILLS

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

  • Expertise in 3D modeling and animation software such as ZBrush, Cinema 4D, Blender, and Keyshot

  • Experienced in User Experience (UX) and User Interface (UI) Design

  • AI-Enhanced Graphic and Fashion Design (Midjourney, DALL·E, Stable Diffusion, Runway ML)

  • AI-Powered Trend Forecasting & Design Automation

  • Strong understanding of typography, color theory, and composition

  • Experience in print design, web design, and branding

  • Digital Marketing & AI-driven Social Media Optimization

  • Product Design & AI-Assisted Prototyping

  • Excellent communication skills and ability to work collaboratively with clients and team members

  • Ability to manage multiple projects and deadlines simultaneously

PROFESSIONAL EXPERIENCE

SIMMETRE SYSTEMS AND SOLUTIONS LLC

Creative Director | 2020 - Present

  • Lead creative direction and digital strategy for diverse design projects, integrating AI-powered tools to streamline workflows and enhance visual impact.

  • Develop branding, product design, and marketing strategies for clients in the fashion and streetwear industries.

  • Utilize AI-generated concept design to accelerate prototyping and enhance design efficiency.

  • Implement AI-driven social media marketing strategies to improve engagement and audience targeting.

  • Collaborate with global vendors to oversee production, ensuring high-quality standards and seamless execution.

  • Develop and apply AI-assisted trend forecasting to stay ahead in the rapidly evolving fashion industry.

MSP DESIGN GROUP / TRADITION / TACTICAL DISTRIBUTORS

Creative Director / Graphic Designer | 2017 - 2023 | Virginia Beach, VA

  • Created visual concepts, graphics, and layouts for branding, packaging, and web design.

  • Developed detailed technical files for apparel production.

  • Collaborated with clients and internal teams to execute design concepts.

  • Managed project timelines, ensuring on-time and budget-conscious execution.

  • Worked closely with printers, vendors, and manufacturers for high-quality production.

RP55 GROUP INC.

Creative Director / Graphic Designer | 2013 - 2015 | Virginia Beach, VA

  • Led a team of designers in branding, fashion design, and product development.

  • Worked cross-functionally with marketing and sales teams to align brand visuals with business strategy.

  • Created design guidelines to ensure brand consistency.

  • Designed logos and marketing collateral for various brands.

  • Partnered with international manufacturers to develop and produce garments.

EDUCATION

Bachelor of Fine Arts in Graphic Design
Norfolk State University, School of Visual Arts, Norfolk, VA

CERTIFICATIONS

  • Adobe Certified Expert (ACE) – Adobe Photoshop, Adobe Illustrator

REFERENCES

Available upon request.